Above the Fold | Business information for newspaper advertising departments

Business information written specifically for newspaper advertising departments

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May 15, 2013 01:17 PM Two Branding Rules to Live By Beth Kellmurray Branding is an integral part of any business, be it your own ad department’s services to the community or your clients’ companies. It is a complex concept with many facets that go beyond a logo and a slogan. After all, these days, the ideas behind brands extend from advertising all the way to social media profiles and customer service. Branding can go terribly wrong if you don’t dedicate the time and research it requires. For example, Netflix’s attempt to break its services into multiple sites and call its DVD rental service Quikster — that was a branding disaster and customers fired back. It takes time to figure out, but in a column for Inc.com, John Parham, the President of Branding at Parham Santana, discussed a couple of the foundational rules to live by when it comes to branding. May 3, 2013 12:57 PM Twitter Rolls Out Comprehensive Business and Advertising Solutions Beth Kellmurray Twitter has been the part of many a marketing-strategy conversation, but within the past month, the microblogging site and social network has made major strides to solidify its place in the marketing world. It started with the reissue of its “Twitter for Business” site. The new and improved version offers more resources to educate businesses on how to best use the site for their purposes. April 26, 2013 10:15 AM Four Tips for Designing E-blasts Compatible With Mobile Beth Kellmurray With all the change that has taken place in the past 10 and 20 years, we have become familiar with how media and advertising have changed forever, and what consumers and readers want and expect. However, one thing that actually has not changed is the trustworthiness of email marketing. Your weekly or monthly e-blast is still a viable part of your marketing campaign, however, one thing to keep in mind when designing your email marketing strategy is that the way people view their emails has changed. Yes, they still view them on computer screens, but more than ever, they read their emails from their mobile devices. With this in mind, we have a few tips for your email marketing design. April 16, 2013 12:42 PM Projecting a Professional Image Beth Kellmurray Success in sales hinges a great deal on appearances and first impressions whether you like it or not. Of course, landing a sale has everything to do with what you’re offering, what the client needs and the presentation itself. But even if all of that is on the up and up, most likely a client won’t trust you with their business if they don’t see you as a competent and professional individual. Therefore, a component of branding yourself as a successful and trustworthy salesperson has nothing to do with the actual business at hand, and all to do with you! We’ve got some tips to build your image in order to make sure your next sale sticks. more April 19, 2012 10:17 AM Something to Tweet About Twitter is a social media network that functions as a microblogging platform — which is just a fancy way of saying that Twitter is an online community that allows users to read and post tweets limited to 140 characters. Twitter is one of the largest social media networks currently out there, second only to Facebook, and analytics show that it is continuing to grow in popularity. It's a great tool for developing a brand and engaging with your customers. So, how do you use it? And, more importantly, how can Twitter improve your business and potentially grant you a new revenue stream? Download this How-To Guide to find out! This How-To Guide is available for premium subscribers only. Please login to download the guide. If you're interested in purchasing this guide for $20, please call us at 765-742-9012 or email sales@ezadspro.com. Blogs Beth Kellmurray May 9, 2013 04:40 PM The Mobile Revolution Newspapers are not strangers to the way mobile is changing the industry and its verticals. There are already many papers that offer apps for searching local homes and cars for sale, and making the classified section more dynamic as a result. But those are only a couple of the verticals affected by developments in mobile. Beth Kellmurray December 28, 2012 01:28 PM Boost Your Twitter Followers in 5 Easy Steps We learned that it takes approximately 10 seconds for someone to decide to follow an account. That’s a very short time to make a first impression, so read our list of fundamental Twitter rules in order to guarantee that others click the follow button after seeing your profile. Alexa Colella December 14, 2012 10:28 AM C’mon, Facebook I suppose this is how you monetize Facebook, when large companies stop purchasing its advertising. more