After the snowpocalypse of 2011 ripped through the Midwest and East Coast in February and the violent tornado-thon made for a wet and wild spring, a much-anticipated summer is finally here! And that means while you’re still hard at work, the kiddies are out of the classroom and back home for three months. Parents fear not, the local newspaper is the source for community activities this season.
Although you don’t have to create a summer camp to entertain the children of the community this summer, it is a perfect opportunity for classified advertising departments to create a special section or directory for summer activities. Most communities have local activities planned to promote a healthy and happy summer for the youngsters of all ages.
Make this directory a standout publication. Make it a staple for the community. Make it different. Easier said than done, but try introducing advertorial content to promote activities, have the kids write in the directory, create a go-to guide for parents and children alike to see what’s happening this summer.
List the local attractions and their hours. If you’re community has an amusement or water park approach them about the specials they’re running, and sell space in the directory. If it’s a large park, like Cedar Point or Six Flags, contact their advertising department and offer your editorial team (or even your advertising team if you have the talent) to write a short piece on the events of the attraction.
If you don’t have a large park, check with the local parks department and swimming pools. Parks departments offer summer camps and pools offer swimming lessons, entice both to advertise within the directory, although the activities should be included in the directory regardless of advertisement for reliability and value added to the directory for the reader and for the other advertisers.
Activities should be included regardless of paid display advertisement for reliability and to retain the value added to the directory for the reader and for the other advertisers
Contact the Boys and Girls Club, your local Boy Scouts of America and the communities Girl Scout Council to gather details about their camps this summer. Host a contest sponsored by one of these community resources to have children write about the importance of summer camp. The winners can be featured in the directory adding value for the children readers, their parents and the sponsor.
At the back of the directory have a section dedicated to summer specials and coupons. Offer the directory both in print and online. Use text codes for mobile coupons to create interactivity. Add value to the directory with content and generate new revenue by seeking unique advertisers. Make the parents of your community rely on your newspaper this summer.