Business information written specifically for newspaper advertising departments

Telesales, Myth or Mystery

My topic was telesales, myth or mystery Developing and managing a telesales operation is not always for the faint of heart. But with a proper structure; sales training and coaching; an effective compensation plan, telesales can help drive more revenue to your paper, in a cost effective manner.

I was asked to speak at the Blinder/SNA revenue summit in Chicago two weeks ago. The summit was two and a half days of revenue initiatives and participants went home with a plethora of ideas they could implement as quickly as they wanted. If you ever have a chance to go to this summit, do so. You will not be disappointed.

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