Business information written specifically for newspaper advertising departments

What Else Can We Sell?

To grow classifieds in the current economic and technological environment, we have to add some things to classified departments that would have been considered “off limits” previously.

“If people contact us, and they know what kind of ad they want to buy, we know how to take their money and process their order. Plus we sometimes get them to let us add a few extras to the ad.” That was the core plan for success in classifieds at most newspapers just a few years ago. Amazingly, it worked pretty well. Almost any new thing we decided to try was accepted, and revenue grew year after year.

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