On Tuesday at the 2012 WCAA Conference, Jamie Naughton, the Speaker of the House at Zappos.com, discussed the importance of building a company brand that makes employees a proud member of a team, rather than another cog in a machine. Zappos.com is an online shoe and apparel store founded in 1999 based in Henderson, Nev., not far from this year’s conference in Las Vegas. Amazon.com acquired the site in July 2009 for approximately $1.2 billion. Zappos.com has earned a reputation based on dedicated customer service and a unique company culture. In her presentation, “Managing the Change: Building a Brand That Matters,” Naughton explored how these two facets of customer service and company culture are not mutually exclusive, and that in reality, one is necessary for the other to exist. She broke down her presentation into the various aspects of the company’s vision that have helped Zappos.com achieve a defined and recognizable brand as well as customer and employee happiness.