When looking to boost revenue, readership and advertising in your newspaper, special interest and niche events may just be the answer! The 2012 WCAA Conference will be setting aside time to discuss the best ways to create profitable and successful events for your community. So, to find out more, we discussed special interest and niche event marketing with the session’s presenter, Leslie Aubé Nagy. Throughout her 18-year career with the Clovis News Journal (CNJ) in Clovis, N.M., Nagy has worked in a variety capacities, including bookkeeping, retail, niche product sales, and of course, classifieds. This experience has given her a greater understanding of the many shapes and forms of newspaper sales. For the last 10 years, Nagy has enjoyed creating beloved special and niche events in Clovis, including the Taste of Home, the Holiday Bazaar arts and crafts fair in the winter and another arts and crafts fair in the spring. She discussed her love for creating and marketing these special events and the connections she builds with local businesses while organizing them.