On Day One, self-coined “Mr. Schmooze,” aka Brett Hunsaker, greeted the lunch diners to a presentation on “Three Ways to Develop Business Relationships.” Embracing the philosophy that the key to making sales is building relationships, Hunsaker encouraged everyone to look at their Rolodex, or customer database, and see how strong these relationships are. He suggested looking at each and every customer and asking yourself: “How well do I know them?” “Do I know their birthdays?” “Do they know mine?” “What about family names, personal interests and organizations?” And then, look at their decision-making power and position in the company. Hunsaker urged everyone to go home and create customer profiles, complete with each contact’s personal bio and information on their company.