Business information written specifically for newspaper advertising departments

Content about Transportation

October 15, 2012

Before Christmas or New Year’s sales even register on the minds of consumers, they gear up for Black Friday in order to get the best deals on gifts for their loved ones in preparation for the holiday season. Black Friday is the day after Thanksgiving when more than half of Americans wake up before dawn to stand in long lines to get jaw-dropping sales at their favorite stores. According to a 2010 study, customers spend an average of $350 per person on Black Friday. In fact, the consumer holiday has become so popular that it has expanded into an entire weekend, including Small Business Saturday and Cyber Monday. Black Friday has become such a staple of the American consumer experience that it is essential for businesses to create separate advertising campaigns designed specifically for the day, and that includes car dealerships. Not only are cars a more common holiday gift than you may think, dealerships across the country offer some of the best deals on Black Friday. Therefore, it’s crucial that you equip your transportation advertisers with the best strategies possible for this holiday. We’ll help you get started below with a few Black Friday ideas to boost not only your clients’ revenue, but your paper’s too.

September 20, 2012

Car ownership among the millennial generation has fallen off a cliff, according to a blog called “How to Market to Me: Your guide to getting the millennial market.” This blog, by Lindsey Kirchoff, outlines reasons why younger generations are averse to owning cars. She cites a study by the New York Times that indicates that 46 percent of 18- to 24-year-old drivers would choose access to the Internet over owning a car. According to Kirchoff, this trend is indicative of a shift in millennial behavior that shows millennials would rather stay at home and access the goods and services they need online, versus venturing out. 

August 21, 2012

In order to keep your classifieds up-to-date, competitive and efficient, it is crucial to ensure that your newspaper is equipped with the right technology and software so you can offer the best advertising solutions possible to both your advertisers and consumers. News & Record Advertising in Greensboro, N.C. seems to have accomplished just that by implementing EZAdsPro’s Connect and Social components to their automotive offerings. Now, News & Record Advertising’s automotive magazine, Triad Cars Weekly, boasts its ability to reach a wider audience, boost brand awareness and increase revenue for their advertisers.

July 17, 2012

The next time you’re driving down the street, take a look around. Have you noticed an increase in two-wheeled vehicles on the road? Your eyes are not deceiving you. It seems more and more people are turning to bikes and mopeds to get from point A to point B. Whether it’s the price of gas, the difficult search for parking in crowded metro areas or people who want to “green” up their lifestyle — there’s no denying the appeal of bikes and mopeds as a suitable substitute for pricey gas guzzlers. Why not reflect that in your transportation section? It’s a good way to meet the needs of consumers in your area and either break up the monotony of cars or fill out the section if there’s still open space. Below, we offer some ideas to get your ad department started. 

May 14, 2012

Summer is here, along with a great way to beef up your automotive vertical. Many families will be taking vacations this summer, and your automotive section is the perfect place to advertise vacation rentals that can take American families wherever they need to go. Go all out this time around and emphasize family road trips to the U.S.’ National Parks as a way for families to bond, as well as a chance to see these natural wonders. Whether there is a National Park in your area or not, RV and camper rentals are sure to make even those long drives to see Arches National Park or Old Faithful fun and comfortable. In this article, we will provide you with some tips on getting started with this summertime automotive venture, as well as highlights of some of the most popular National Parks in the United States. 

April 17, 2012

The 2012 SCAMA Conference offered an open-floor discussion of the issues plaguing the newspaper industry today. With 35 pre-submitted questions, conference organizers were faced with the impossible task of addressing a wide range of matters. However, instead of breezing through the questions, they focused on what was most relevant to the audience.

The 2012 SCAMA Conference offered an open-floor discussion of the issues plaguing the newspaper industry today. With 35 pre-submitted questions, conference organizers were faced with the impossible task of addressing a wide range of matters. However, instead of breezing through the questions, they focused on what was most relevant to the audience.

Nate Edwards of The Augusta Chronicle and Corie Kaimikaua, Chattanooga Times Free Press’ Classified Advertising Senior Manager, took the floor to mediate the discussion between conference attendees.

February 29, 2012

Dealerships tend to be part of the late majority in adopting new social media trends. Because the automotive industry is a “need” industry (people can only keep their current vehicles for so long before needing a replacement or additional vehicles), using social media to engage with customers is an extremely viable marketing plan for dealerships. They have mostly relied on direct advertising to convey their messages, but the nature of social media is a little bit different — it focuses on communication and engagement, and these two concepts can make or break social media marketing. By teaching and supporting your clients on what social media is really all about, you can help them avoid the pitfalls of social media that occur when there is no definitive strategy, which results in not properly engaging the audience and often unintentionally harassing instead of informing consumers.

January 26, 2012

When we last saw Trevor Collins, we discussed how EveryCarListed.com was revolutionizing The Fayetteville Observer’s interaction with the local car market, generating an astonishing amount of leads in very little time. Today, he is happy to report that dealerships are continuing to see an increase in leads, and the analytics show that these leads are mostly coming from relisting sites. Inspired by the results of this new partnership, he has decided to undertake another exciting enhancement to the transportation vertical. This spring, The Fayetteville Observer will be adding the EZAdsPro Advertising Platform to their list of offerings. This will allow the paper to offer dealerships the ability to market and manage their inventory through one easy-to-use interface and includes a printed publication, social media, mobile platforms and analytics. It will also push the listings to any paper’s online partner — in the case of The Fayetteville Observer, EveryCarListed.com — allowing the original listing to be relisted over and over again and to be seen in an astounding number of places. 

January 16, 2012

December held impressive gains in the U.S. for automakers, leading the market into strong sales totals for the year. As the economy begins to stabilize, consumers are beginning to come out of the woodwork, trading in their old vehicles for a newer model. As long as the economic conditions continue in the trend they’re currently on, forecasters are predicting even higher gains this year!

December held impressive gains in the U.S. for automakers, leading the market into strong sales totals for the year. As the economy begins to stabilize, consumers are beginning to come out of the woodwork, trading in their old vehicles for a newer model. As long as the economic conditions continue in the trend they’re currently on, forecasters are predicting even higher gains this year!

December 12, 2011

Adding value to your classified advertising section is a primary goal in order to obtain the highest potential in advertising revenue. But who are you adding value for? The advertiser? The reader? What about the newspaper? All three. For the newspaper, value comes in the form of increased revenue. You gain revenue by obtaining new and increased advertising from companies in and around your local area. Obtaining those advertisers requires added value in the form of increased eyes on your product. And the number of eyes that see your product depends on the value of the content you provide for the reader. So, ultimately, in order to raise the value of your product, you must raise the perceived value for your advertiser, and the only way to do that is to add value for your readers. Readership has a direct effect on your revenue.

November 1, 2011

Video content is everywhere and interactivity is seemingly the new foreground for advertising. Now, auto marketers are beginning to clearly see the benefits of including the new media facet through a traditional marketplace — your newspaper. As the trusted source in advertising, incorporating video into your websites and mobile platforms allows you to increase revenue while appealing to viewers and marketers alike.

Video content is everywhere and interactivity is seemingly the new foreground for advertising. Now, auto marketers are beginning to clearly see the benefits of including the new media facet through a traditional marketplace — your newspaper. As the trusted source in advertising, incorporating video into your websites and mobile platforms allows you to increase revenue while appealing to viewers and marketers alike.

October 5, 2011

The automotive advertising vertical has always been one of newspaper’s strongest revenue generating categories. But with today’s competitive landscape, automotive profits are dwindling and this once robust assemblage is becoming increasingly volatile. In one of the most intriguing break out sessions of the week, Bryan Gilbert explained tested methods to regain your market share and increase your newspaper’s automotive revenue.

The automotive advertising vertical has always been one of newspaper’s strongest revenue generating categories. But with today’s competitive landscape, automotive profits are dwindling and this once robust assemblage is becoming increasingly volatile. In one of the most intriguing break out sessions of the week, Bryan Gilbert explained tested methods to regain your market share and increase your newspaper’s automotive revenue.

September 8, 2011

As the crisp fall air is beginning to circulate the country, it’s time for many of your readers to begin thinking about storage for their summer “toys.” Although it’s a tad early to lock up the motorcycle and tarp a boat, the weeks after Labor Day, following all the way into mid-October, is the ideal time to begin advertising storage facilities and services.

As the crisp fall air is beginning to circulate the country, it’s time for many of your readers to begin thinking about storage for their summer “toys.” Although it’s a tad early to lock up the motorcycle and tarp a boat, the weeks after Labor Day, following all the way into mid-October, is the ideal time to begin advertising storage facilities and services.

August 24, 2011

If you’re heading to a used car lot expecting to find a bargain, you’re in for a rude awakening. Prices of used vehicles are now at historic highs. Price tags are up thousands of dollars per vehicle from where they were just a few years ago. Traditionally, it’s been the new car dealers that have struggled as they watch their counterparts selling deeply discounted used vehicles. But, because consumers have opted for used vehicles, they’re selling out. There simply aren’t enough used vehicles available anymore to make the same kinds of deal you could five years ago.

August 1, 2011

It’s been nearly eight weeks since the devastation of an EF-5 tornado that roared through Joplin, Mo. As of now, there are 158 casualties to the storm and nearly 10,000 properties that were severally damaged or destroyed with 5,000 of them being residential properties. Eyewitnesses say that while there has been a lot of debris removed, it still looks like a bomb exploded. The devastation is unimaginable. Pictures can’t come close to capturing the extent of it. 

It’s been nearly eight weeks since the devastation of an EF-5 tornado that roared through Joplin, Mo. As of now, there are 158 casualties to the storm and nearly 10,000 properties that were severally damaged or destroyed with 5,000 of them being residential properties. Eyewitnesses say that while there has been a lot of debris removed, it still looks like a bomb exploded. The devastation is unimaginable. Pictures can’t come close to capturing the extent of it.  

July 1, 2011

Cooperative advertising, or co-op advertising, is a partnership between the manufacturer and a local dealership, where the manufacturer shares the cost of locally placed advertising with the dealership. Many manufacturers have an allocated budget for this type of advertising, which is available each year to dealerships that participate and comply with their specific marketing requirements. These requirements usually dictate the use of logos and messages. Help your local dealerships see the benefits of co-op advertising, and the complaint of not having enough advertising budget goes away.

June 1, 2011

Summer vacation is finally here. And what better way to celebrate than packing up the family for a weekend getaway? Although gas prices are astronomical, consumers are still willing to travel this summer. It’s estimated that more than 81 percent of people polled by an Orbitz summer travel survey that was released in May say they are not letting the rising gas prices affect their travel plans this summer.  What do these numbers mean for newspapers? They have a direct effect on what advertising you, as classified sales reps, will be able to sell and how you’ll sell them this year.

April 1, 2011

After years of deliberation with little action, automakers are finally beginning to roll out partial and all-electric vehicles. And, despite resistance from some pop culture, they are selling! It was just a couple years ago that Bob Lutz, the former vice chairman and proposed senior advisor of GM made a late night debut to defend his pet project, the partial-electric vehicle the Chevy Volt on the David Letterman Show post bashings endured from Mr. Letterman. In 2009, the Volt was merely a prototype, and was said to go over “as well as a lead balloon” by numerous critics. Jokes on them. Named 2011 Motor Trend Car of the Year®, the Chevy Volt, among other electric vehicles, proves the future has arrived.

April 1, 2011

As we welcome in the warmer weather spring has sprung, we face the wet roadways and a thawing vehicle. What better way to help your advertisers get in front of your readers than to create a guide that shows the ins and outs of spring maintenance.

As we welcome in the warmer weather spring has sprung, we face the wet roadways and a thawing vehicle. What better way to help your advertisers get in front of your readers than to create a guide that shows the ins and outs of spring maintenance.

February 1, 2011

With winter weather in full swing, for most people the last thing they want to think about are the warm weather three-season vehicles (think motorcycles, four wheelers and jet skis). Try riding your motorcycle from Indiana to Michigan in the middle of February; no thank you! But, for dealers and servicers, February is prime time to begin advertising they’re upcoming spring shows.

With winter weather in full swing, for most people the last thing they want to think about are the warm weather three-season vehicles (think motorcycles, four wheelers and jet skis). Try riding your motorcycle from Indiana to Michigan in the middle of February; no thank you! But, for dealers and servicers, February is prime time to begin advertising they’re upcoming spring shows.

February 1, 2011

Last July, Alabama newspapers—Mobile Press-Register, The Huntsville Times and The Birmingham News—implemented a new feature in their Automotive section. FastFindAutos is a reverse feed of the total inventory of participating dealerships. It’s a grid listing that includes all of the pertinent information that one would need to narrow down their auto search. It is a bundle package that includes a print component, which runs every Friday, and an online search component, hosted on the affiliate www.al.com website. The Alabama newspaper group has enjoyed great success with this new program. In Mobile alone, the participating dealerships grew substantially from an initial three in July to 21 by the end of the year.

January 1, 2011

MUNGENAST ST. LOUIS ACURA
The Mungenast St. Louis Acura dealership is embracing a full-steam-ahead mobile approach. Along with having a mobile-friendly website, when a user goes to the St. Louis Acura website on a computer, they are immediately greeted with a “Special Internet Offer” which instructs users to text a code within the next 60 seconds to receive special offers directly to their mobile phone. This is an innovative way to mobilize their Internet advertising. Text messaging, or short message service (SMS), is a great, traceable way to connect to more consumers. Just think about it, more people own cell phones than they do computers—and they never leave home without it. Besides that, it is a completely opt-in way of delivering your message.

MUNGENAST ST. LOUIS ACURA

January 1, 2011

As the holiday season is drawing to an end, help the car dealerships in your area throw one last big bash to say good-bye to 2010 and ring in 2011! Hosting a New Year’s Extravaganza can benefit not only the dealerships, but also your paper. As the season’s end draws near, approach the dealers with a plan in place to make their year-end sales boom!

As the holiday season is drawing to an end, help the car dealerships in your area throw one last big bash to say good-bye to 2010 and ring in 2011! Hosting a New Year’s Extravaganza can benefit not only the dealerships, but also your paper. As the season’s end draws near, approach the dealers with a plan in place to make their year-end sales boom!

November 1, 2010

As a sales rep, you’re always in need of a way to automate your tactics, and speed up everything you do. When designing an advertisement, attempt to have a double-goal mindset: print and online advertisement. That way, when you sell a bundle package, there will be minimal changes necessary to make it conducive to both markets, while maintaining enough differences to still make it “worth the money” of the bundle for the advertiser. Much of the content on both types of advertisement is similar.

As a sales rep, you’re always in need of a way to automate your tactics, and speed up everything you do. When designing an advertisement, attempt to have a double-goal mindset: print and online advertisement. That way, when you sell a bundle package, there will be minimal changes necessary to make it conducive to both markets, while maintaining enough differences to still make it “worth the money” of the bundle for the advertiser. Much of the content on both types of advertisement is similar.

LAYOUT OF AN AD